In Corporate Communication


PREPARATION AND PRESENTATION OF AUDIO-VISUALS

The audio-visual wing of the unit has the requisite creative and technical expertise to produce Films, Multi-media presentations and Slide Shows.

This service is provided to in-house clients as well as external clients.

DOCUMENTATION

The unit also undertakes Process documentation, Photo documentation, and Video documentation.

PROMOTIONAL CAMPAIGNS

The unit also carries out promotional campaigns, whether they are events (like the Earth Day) or an on-going crusade against recycled plastics or public awareness campaigns, like the Community Led Environment Network. The Communication Unit carries out a full-fledged professional promotional campaign in terms of curtain-raising activities for building the tempo, organizing the event, its media coverage and follow-up. In general, each launch is carried out in a well-defined manner for the desired impact on the client or the target group. The unit does a lot of spade work prior to the launch of any product or programme which includes designing the campaign and preparation of advertisements, etc.

EXHIBITIONS

The Unit also designs exhibitions. This includes services like planning the exhibition; deciding the content and form of the display; collecting all the required material (both in the printed form and the electronic medium); preparing the display material as per the clientele; designing panels, models and all other objects for display; designing all the publicity material like banners, posters, flyers, newspaper ads and write-ups pertaining to the exhibition; designing the exhibition in its totality for a lasting impact and organizing the coverage of the event in the local press and TV.

CONFERENCES

Organizing conferences, right from the local to the global ( or international) level has become the expertise of the communication unit, due to the intense and regular exposure to conferences, seminars and workshops round the year. The unit is adept at building up a communication bridge with the delegates/participants long before the event to keep them posted about the progress of the event and facilitate the entire process. It organizes hotel bookings, local travel, ticketing and even minute aspects like the right food and all other arrangements. At times, it prepares all the content documents including the entire conference kit, even moderates the seminar and documents it.

EDITING AND PRINTING

The unit has taken the responsibility of publishing the in-house journals, brochures, annual reports and other corporate publications on a regular basis. Apart from the internal journals like the monthly DA Newsletter and the quarterly vernacular magazine - Vikas Vikalp, Communication Unit also edits, formats, and publishes the monthly newsletter of the Ministry of Environment and Forests, titled – ENVIRONEWS.

Apart from newsletters and other regular publications, the unit provides customized print packages to both – internal as well as external clients, as per their specific need. The unit designs advertisements, brochures, posters and even books.

GROUP MANAGEMENT PROCESSES

The Unit also offers its services in group management processes and in meeting management for better communication and participation. It also has trained personnel for conducting training courses on techniques like Moderation and ZOPP.

MEDIA COVERAGE

It is a difficult task to get your event covered by the Press. You may get hold of a number of journalists to cover the event but there may not be anything ‘news-worthy’, according to them. Or, it may not be a good copy. The Unit keeps the media informed about the various campaigns and events organized by DA. The Unit prepares the press releases to facilitate the journalists in breaking down the complex subject into a more popular and understandable language for the general newspaper reader.


Development Alternatives
111/9-Z, Kishangarh
Vasant Kunj
New Delhi - 110070
Tel : 91 (11) 2613-4103, 2689-0380
Fax : 91 (11) 2613-0817

Email : tara@devalt.org