Demystifying Climate Change through Creative Communication Tools: Climate change is a major concern for a developing country like India. The global ideology shift and economic crisis however, have almost sidelined the concept of climate change. The world political scenario and financial pressures have taken precedence over environmental concerns. People are unable to observe it as an individual problem but instead treat it only as a global phenomenon, which is too big to solve at an individual level. This is where the concept of behavior change communication is needed. The concept is to change how people perceive climate change and environmental problem in general.
Read how Kheti Virasat Mission started environment health action group by promoting natural farming as a solution to the chemical centric agriculture crisis in Punjab.