The Impact of NGO Newsletter
Gudakesh

TO begin with let me state the obvious: there are newsletters and newsletters.  They cover a diverse range of subjects and the approach varies from providing straight-forward information about the organisation that brings them out, to taking on campaign issues, galvanishing people to action.  But then the latter may not come under the purview of the description “newsletter” in the sense it is generally used.

The focus of Development Alternatives (DA) newsletter published from Delhi, is the promotion of alternative technologies, in particular those that it has developed.  Some of these are:

1    Mud architecture through mud blocks (to strengthen them cement, or some industrial waste may be added).  The mud
      blocks (bricks) are produced by a mechanical device, the Balram which has been developed at DA.
2    Microlite tiles.
3    Improved weaving machines and items made on them.
4    Handmade paper through waste recycling.
 

Amidst the din and confusion created by buses, cars, rickshaws and scooters in the heart of old Delhi, the piteous bleatings of goats and sheep, not a few of them lambs, catch our attention. Blows are being rained down on their defenceless quivering backs to goad them towards the Idgah slaughterhouse: huge lathis are used relentlessly to bruise and maim the cringing animals who can sense their end. But how can they move in any direction, trapped as they are amidst the chaotic traffic.

Chaos is the key to the area wherein the slaughterhouse is located. Chaos reign supreme within it, and without: within, because if slaughters four times the number of animals that it was expected to cope with; without because over the years, thanks to the city’s burgeoning population, the area has got jam-packed with humanity.
To venture inside the abattoir is to expose yourself to various health hazards. Only the foolhardy would therefore seek to visit it; or those who are duty-bound to do so. The committee that the High Court has appointed to look into its operations to recommend measures to keep its surroundings clean and pollution free was duty-bound to visit it. It comprises the three lawyers, Raj Panjwani, Seema Midha an Atul Nanda. They were accompanied by members of three NGOs, M. Khalid of KARE, Gautam Vohra of DRAG and Gurvinder Sigh of Development Alternatives as well as Dr. S. Raghavan and the veterinarian Dr. Naresh Garg.

The committee was set up to investigate the charges made in petition field by Maneka Gandhi, the former minister of environment and forests.

The singular difference between the halal and jhatka sections of the abattoir is that in the latter the visitor will not witness animals with the throats slit, but still alive, blood spurting with each jerk of their legs, even as their brothers and sisters watch with terror the death of one of their own. But in both sections, filth predominates. The walls are discoloured with stale blood, to which fresh coatings of the new victims are added each day. The floor is covered with a layer comprising animal excreta, entrails, urine and blood. If the visitor is not over-powered by the stench and the sight of the blood-drenched animals, and can walk to the corners of the abattoir, he will see insects crawling in various directions. In the circumstances, is it a wonder that the atmosphere, as well as the water sources, are being polluted by the slaughterhouse.

The pollution to the atmosphere is caused by
The boiling of bones of the slaughtered animals within the slaughterhouse itself.
• The purification of the entrails extracted from the stomach of the animals. It adds to the air pollution.
• The stench from the blood and the excreta of the animals that forms a carpet throughout the slaughterhouse. This contributes its own bit to the atmosphere.
• The skins to the animals which are sometimes not removed speedily. Hence these add to the air pollution levels….


(Extract from “Lambs To The Slaughter” from Development Alternatives newsletter).

Development Network, published from Pune, by the Centre for Development Studies and Activities, is aimed at “groups and individuals working with the poor and weaker sections in the rural and urban contexts.”  The newsletter’s focus is NGOs, providing information on their activities with the objective of sharing information so that the voluntary movement is strengthened.  For long it has been felt that for want of adequate knowledge, awareness of what the NGOs are doing, much of the basic grassroots work gets repeated: the mistakes, the problems, the hardships faced during the initial phase of voluntary work would be avoided if there had been sharing of experiences, which deplorably is not taking place even when NGOs are working in adjacent blocks in conditions that are not that dis-similar.

Usually on page 3 Development Network carries an article on some rural/urban development project (of an NGO), published by the People – Centred Development Forum (PCD Forum) and the other pages deal with NGO news, local community initiatives, training and research organisations, much like the newsletter produced by another networking NGO, Voluntary Action Network, India (VANI). The VANI News (of eight pages) that it brings out every three months from Delhi – Development Network of 12 pages is also a quarterly; the Development Alternatives newsletter of 16 pages is a monthly – has many more snippets of NGO news, people’s movements in contrast to Development Network, the DA newsletter or the South Link published by South South Solidarity all of which carry articles on issues of concern to them.

That is not to say that VANI News carries any campaign articles.  It does, though infrequently.  Its publishers are particularly concerned with government-NGO interaction (and as such were disturbed by the recent plans of the Home Ministry to tighten the rules regarding Foreign Contributions Regulations Act which, as it is, have been used to twist the arms of, or rather harass, the voluntary sector).  VANI, through its newsletter, has campaigned to secure greater freedom of action from the government for the voluntary sector.  It maintains that this sector does not have sufficient space to act creatively, innovatively, hemmed in as it is by numerous bureaucratic rules.  Indeed, government functionaries, particularly at the grassroots, treat NGOs with near contempt and impose obstructions on their path…..

A thick mist enveloped the forest.  Moisture laden trees shower us with drops of water. Bird calls resound in our ears.  Clean fresh air tickles our nostrils.  On skirting a huge rock face, we sight a number of nilgais.  A sojourn into the hills?  No. This is the environment in Sanjay Van, during the monsoon, right here in New Delhi.

Delhi is probably the only capital city in the world which can boast of a natural forest sprawling across its midst.  This is the ridge, the tailend of the Aravalis, which enters Delhi from Gurgaon and spreads towards the Delhi University area.  It has been divided into four zones – northern, central, south-central and southern, only the southern part falling outside Delhi’s territory.

Most of us in Delhi have been exposed at least on some occasion, to the ridge, even if it is simply in terms of passing along its periphery.  Unfortunately, few of us are aware of its significance….

Jahanpanah forest: The name of the forest is derived from the city of Jahanpanah built by Muhammad bin Tughlak.  This forest lies between the housing colonies of Khanpur, Madangir and Dr. Ambedkar Nagar in the west and Greater Kailash on the east.  Areas on the western side are occupied by migrant labour, daily-wage earners, and domestic servants, many of them living in jhuggis without any sanitation facility.  Unfortunately, the presence of the Jahanpanah forest serves as a vast defecation ground for them. Besides, it provides a short-cut to the colonies on the eastern side where they go for work…

As one moves towards the south, one passes through pockets of thick groves of trees, denuded areas, a dargah which is well frequented by people, stretches of the forest which are used as thoroughfares, or as junk-yards, as also a playing ground by children form a group of jhuggis along the boundary wall of the forest.  The Jahanpanah forest has metalled roads and some permanent constructions in the form of bridges.

Despite these negative aspects, we were able to appreciate the sight of amaltash (Cassia fistula) tress in full bloom, contrasting with the serene ash coloured leaves of dhak of palas (Butea monosperma) trees and a profusion of multi-limbed cacti.  An unusual sight was of a family of wild pigs – parents and three piglets, hiding in a prickly growth of kareli; this indomitable bush with bluish green thorny stems sprouts gorgeous little orange blooms in the summer, and is spread all over the ridge…

Sanjay Van:  This projected forest is sandwiched between the Qutab Institutional Area and Lal Kot. Inside this forest are well laid paths, while signboards at various points state “D.D.A. this way”, misleading walkers into believing that DDA’s office is situated somewhere there.  WE preferred to get away from the trodden path, waling through the undergrowth which is fairly thick and almost impassable in some places.  We came across an old construction in stone in a long depression. Also clearly visible was a bund or blocking device to regulate the flow of water.  Probably this dates to the 14th century as the Tughlaks were interested in impounding rain water for irrigation…..
(Extract from The Ridge And Our Heritage I Stone: Protecting Delhi’s Environment)



The South Link, the 20 page quarterly newsletter of South South Solidarity published from Delhi has a much more eclectic mix of subjects, though those relating to strengthening South South links are given priority.  The January-February’94 issues focuses on Malaysia. (With its enormous wealth, it has considerable economic clout amongst nations of the South).  The editorial gives the reason by raising questions such as “what do we know about the people an their aspirations in various Asian countries?” an “what information doe we have on the common development problems which we face?” if the truth be told, the short answer to both these questions would be “very little” which is a pity for if there was solidarity between the countries of the South, the North would not have been able to take us for a ride, as it does so regularly, the latest example being the GATT treaty and the Dunkel proposals….

While the focus of the newsletter may be a single theme, some may be involved in more than one issue.  The Development Alternatives (DA) newsletter,  as noted, promotes alternative technologies, but has other concerns which it takes up periodically and these include (I) international environmental issues such as global warming and CO2 emissions (ii) national environmental issues covering a range of development schemes (handled by its Environment Systems Branch) and (iii) certain novel environmental concerns as expressed in articles on “Soundscape” – which suggested that attention to sound (not noise) is important if we want to create a healthy environment.

The quality in terms of paper used and the layout and design differs from newsletter to newsletter.  But among NGOs the quarterly produced by World Wide Fund for Nature-India is by far the fanciest: the cover is glossy and the 32-38 pages within it are of quality (expensive).  The focus of the WWF newsletter is wildlife, parks, sanctuaries, though broader environmental concerns are also addressed.  Its editorial content has given rise to the impression that its publishers would rather keep on the right side of the government.  It has already bucked the system.  But, of late, there are indications that the WWF has been willing to put the blame for the deteriorating environment on those who are responsible for it.  In the “Letter from the editor” of April-June 1994 issue, Samar Singh says:

“As the initial cost of environmental protection surfaces, economic and political interests around the country realise that short term profits from projects that will inevitably devastate the environment could be jeopardised.  As a result they are converging to take on the “green lobby”.

Hereafter, Samar Singh gives telling example of how the government has given in to these powerful interests on specious grounds.  He observes:

“In Rajasthan, the mining interests around the Sariska Tiger Reserve have been supported on the plea of protecting jobs.  In Gujarat, the government denotified the Narayan Sarovar Sanctuary to benefit the cement industry.  In Kerala, a large dam is being built in Pooyamkutty, which will submerge large areas of biodiversity rich forest.”

Now to address the question: What importance do the newsletters have in achieving goals?  In other words, do they have an impact on the people (empower them); do they influence decision-makers (and influence policy); do they bring about change.

It will be hard to establish a one to one co-relation between and issue that a newsletter has campaigned for and a consequent change in policy (or the galvanising of people to action).  For the printed word has its own ways of influencing people, and usually takes time.  But a number of issues promoted by newsletters can be said to have influenced policy.

A.         The Ridge (the tail-end of the Aravalis in Delhi): The articles in the Development Alternatives newsletter, and elsewhere, (including the DRAG survey highlighted in The Times of India which was used by the environmental lawyer M.C. Mehta in his public interest litigation to the Supreme Court), and the active campaign of the Joint NGO Forum led to the issue to the notification by the Lieutenant Governor of Delhi declaring the Ridge to be a reserved forest and hence making it illegal to build on it.  Encroachments by the construction lobby or the burgeoning (slum) population can now be checked, if the authorities are so inclined.  (See box item).

B.
       Development Alternatives was among the NGOs included in the team that the High Court set up to investigate the deplorable conditions in Delhi’s findings were played up in the newsletter.  This, along with presentations in the court, convinced the judge to shut down the abattoir’s operations until such time it agreed to operate within the conditions stipulated by the court.  (See box item).

C.
      The latest campaign article in the Development Alternatives newsletter  relates to the flawed water policy of the government as highlighted by the Ganga-Yamuna yatra undertaken by the Paani Morcha.

I have given examples from the DA newsletter, but several can be cited from the newsletters of other organisations that have influenced policy and bought about change.  But, as I have said, a direct, one to one co-relation should not be sought.  Policy is not influenced overnight.  The campaign strategy towards this end includes many weapons, and the printed word (as in newsletters) is one of these weapons.

The above are examples of campaigns through certain articles to influence policy and introduce change.  But there are newsletters whose total thrust is to impact policy to introduce change.  Perhaps, ‘ newsletters’ is not a proper definition for them; may be they should be called “campaign letters”.

Small Industry

The small sector occupies a significant role serving specific purposes of the economy.  The sector has grown into prominence over the years through its multifaceted contribution.  The number of units, value of output, investment and employment generated by the small sector have grown substantially since Independence. The number of small units has increased from 0.75 million registered in 1984-85 to 1.70 million in 1993-94.  The total number of small units, including unregistered, grew from 1.23 million to 2.3 million over the 9 year period.  With 2.38 million number of total SSI units (registered and unregistered), the sector provided employment opportunities to 13.9 million persons in 1993-94.

The most significant feature of small industry is its contribution to the economy in terms of foreign exchange earnings.  The sector’s share of exports rose two-fold in two decades.  It recorded a 29.9% increase in exports in 1992-93 whereas the total exports of the economy grew at the rate of 16.23%. the share of the small sector in total exports has maintained an upward trend.  It has accounted for almost 44% in total exports of the economy in 1993-94.

Among the major items of exports of the small sector in 1992-93, readymade garments occupied the highest position (42.8%), followed by finished leather (19.8%) and basic chemicals (13.3%). The share of engineering goods was highest in 1983-84 (14.3%. After that, it shows a declining trend.  However, once again it picked up modestly in 1989-90 and its share has been 10% in total exports of the sector in 1992-93.

One such campaign letter is that produced by the Narmada Bachao Andolan, the Narmada Samachar.  Apart from providing an update on the latest developments, it invariably exhorts the readers to write to the P.M., the Ministry of Water Resources, the chief minister of their state, their M.P., and others and ask them to take the requisite action (i.e. the thrust at one stage was to stop World Bank aid for the project; later it became the attitude of the Gujarat government that did not relent on the dam; yet again it was the height of the dam, which if lowered and this not “drown” the tribals living in the area, and so on).  The Narmada Samachar also differs vastly in production quality from the newsletters discussed so far; it comprises a number of cyclostyled sheets without any pretensions to style, design or layout; it has no cover, plain (cheap) paper is used, and there is not editing worth the name.  For the Andolanwalas, the message is all.  And the message is to block the dam(s) – Sardar Sarovar, Bargi, etc. – at any cost.

To take another example of a campaign newsletter: Earthaction, with offices in U.K. and U.S.A. and published from Brussels has an Action Alert for each issue.  The Action Alert of April 94 is “Rescue Russian Reform”. After giving a brief background the readers are asked to take certain steps. The Action Alert spells out everything.

“If your live in Western Europe, North America, Japan, Australia or New Zealand, please send a letter, fax or phone by the end of June to your own president or prime minister.  If you live in Africa, Asia, Latin America, or a former communist country, please contact Jacques Delors, President of the Commission of the European Union.  The Commission is coordinating Western aid to Russia and Delors will be participating in the G-7 summit….

To sum up, NGO newsletters and publications have had an impact on policy, but we will do well to not carry an exaggerated importance of their role in this regard.
(Courtesy: People’s Action)         

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