Communication Facilitating
Natural Resource Conservation


Watershed is a geo-hydrological unit draining to a common point by a system of drains. Watershed development refers to the conservation, regeneration and the judicious use of all the natural resources particularly land, water, vegetation, animals and human development within the watershed area.

Watershed development approach is based on participatory planning which follows a bottom-up approach for developing an appropriate plan for execution, empowerment and employment of people through establishment and strengthening of local level institutions. Different social groups and individual households have varying levels of access to the existing institutions. Vulnerable groups in general have lower institutional access than do those who are more powerful or better off. Before external support for greater adaptive capacity is made available, therefore, an analysis of the nature of institutional linkages and access for different social groups becomes critical.

Development Alternatives has acted as the resource agency in Madhya Pradesh for smooth and effective implementation of watershed management. In the community-based participatory watershed development programme, villagers create and maintain the assets and thus have a strong sense of ownership, which is the key to the sustainability of such projects. Effective communication plays a very critical role in the implementation of such watershed programmes.

  • Involvement of rural community in watershed management Development Alternatives created tools such as IEC materials to create awareness regfarding the watershed programme in villages. Exposure visits to watershed projects in other villages were conducted so the community members understood the work involved in watershed management and take ownership of the same. Communication hence assumes a great role in establishing institutions to facilitate a smooth functioning of the processes influencing watershed management.

  • Implementation of soil and moisture conservation activity - Watershed management is not just about constructing a stop dam or other water harvesting structures. Local knowledge of the community members on traditional methods of soil conservation are extremely critical to the success of the watershed programme. Training and capacity building become vital in ensuring effective implementation. Development Alternatives developed ICT based special types of audio-video training modules to impart communication among various stakeholders such as members of the watershed committees for effective watershed management.

  • Long term sustainability The implementation agency cannot ensure the long term sustainability once the project is over so effective communication is very important in building village level institutions for ensuring the long term management of the watershed related work.

Communication thus plays an important role in facilitating a clear-cut understanding regarding work and deliverables of the community members. It also helps to bridge the gap between policy framework and practice resulting in building ownership of watershed committees which reflects in effective management of the watershed programme.

Rishabh Singh


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