The Social Enterprise:
Civil Society's Role in Creating
Wealth
Ashok Khosla
T he
central goal for any developing country today, as for an
industrialized one, is sustainable development. And that means a
more equitable and socially just development that is in harmony with
the natural environment.
A Dismal Scenario
Unfortunately, with the present economic model, it will be a long
time before this happens. The perceived logic of competing in the
global economy leads to the adoption of industrial production and
marketing systems that favour accumulation of wealth, mining of
natural resources and minimization of labour costs. These in turn
tend to increase disparities – between the rich and the poor,
between the cities and the countryside and between the men and the
women – rather than reduce them. Passive reliance on a hoped-for
"trickle-down" has never by itself been sufficient enough to reverse
the process – the ceiling of the income distribution usually rises
much faster than the floor. Economies that have succeeded in raising
the floor as well have done so by introducing strong measures to
ensure a more equitable distribution of the benefits of
socio-economic development. They have done this not through handouts
and charity but by enabling the creation of widespread opportunities
for livelihoods and jobs at all levels and
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Self employment
is the key to
empowerment |
nurturing these by
providing the necessary infrastructure, capacity building and
support systems.
Successive governments in India,
prodded by parliaments with their own
electoral compulsions have been quite generous with so-called
"poverty alleviation programmes". These allocate a sizable portion
of the national budget for various services ostensibly directed at
helping the poor, although the actual amounts are tiny compared with
what is being spent on government and other public sector salaries,
pensions, and various subsidies of interest primarily to those above
the poverty line. Moreover, the bulk of these funds are of the
handouts and charity variety – and even of these, only a small
fraction actually goes into producing the results that they were
intended for. Very few of our political leaders have tried to
introduce the much more needed, but much less obvious, interventions
required to create livelihoods and jobs. Even fewer have created the
frameworks to generate such livelihoods and jobs on a sustainable
basis.
Need for a New
Approach
The eradication of poverty needs very different approaches. First,
of course, it needs some deep structural
changes in society: grass roots democracy, land reform, access to
livelihood resources and fulfillment of everyone’s right to
reasonable education and health care. Bringing about such change,
even with a major struggle to overcome the opposition to it from the
rich and powerful requires time. Bihar is the archetypal
demonstration of this, but the prognosis is not much better in other
states. In the meantime, it is also worth mounting an attack on
poverty within the existing systems, highly resistant to change
though they may be, to remove at least the most extreme forms of
inequity.
Only thus can the poor position themselves in society to start
asserting their rights and getting them. The instruments needed to
achieve this are far more sophisticated and complex than any
available in today’s one-dimensional economic systems. And that
means we need the highest levels of innovation and implementation–
which in turn requires the very best in creativity and management
expertise.
In India, as in many other countries, the key strategy to achieve
sustainable development must be through the creation of jobs – and,
in particular, jobs of a specific kind.
Sustainable Livelihoods
We need jobs that produce, at a minimum, the goods and services
required to fulfill everyone’s basic needs. These are jobs that at
the same time generate the widespread income – and therefore the
purchasing power – necessary to give people access to these goods
and services. Such jobs regenerate, rather than destroy, the
environment and its resources. Because of the contribution they can
make to economic efficiency, social equity and environmental
quality, such jobs are today called sustainable livelihoods – best
created by very small, local, eco-efficient businesses or
sustainable enterprises
Sustainable livelihoods are
particularly suited to the needs of women, the poor and the
marginalized. By providing people with income and some degree of
financial security, they are an excellent means of empowering people
within their communities. Most important, together with programmes
for education of girls and women, sustainable livelihoods are
probably the most effective stimuli for smaller families and lower
birth rates.
India now has to create
sustainable livelihoods on a large scale. The capacity of
agriculture to absorb more labour is rapidly reaching a plateau. To
close the unemployment gap by the year 2015, India will need to
create 12 to 15 million jobs off the farm — each year. "Modern", big
industry is not capable of creating this
many workplaces. Today, it can hardly create two million jobs per
year.
Economic Growth
The second, and not unrelated, goal for a country like India clearly
is to accelerate the rate of growth of the economy. While the
nation’s planners debate whether this rate should be 7% or 8% per
year, eradication of poverty within a reasonable time frame will
need growth rates in the double digit region. China has demonstrated
that such a growth rate is not only possible, but that it can be
sustained over long periods.
The reasons for both failures lie, ironically, in the very structure
of industrial production that has provided so many benefits for so
many people all over the world: its emphasis on mechanization,
centralization, large scale, and use of energy guzzling and material
intensive technologies. The imperatives of competitiveness in the
global economy encourage the choice of particular types of
production systems. They are mostly complex and expensive. The
technology used is generally capital intensive and labour
displacing; the fossil fuels, raw materials and components are often
imported and their availability uncertain; and the management
systems required are sophisticated and costly. Such systems need
large investments have long start-up gestation periods and create
few jobs.
In small and mini plants, the scarce capital is recovered in a much
shorter time, making it possible to reinvest it in further
production and job creation. The capital cost of creating one
workplace in the modern industrial sector in India is well over $
100,000 – often including a significant component of imported
technology and equipment. At this rate, just the creation of twelve
million jobs each year would by itself would cost four to six times
the GNP of the country. It simply cannot be done.
Clearly, a better mix of large, small and mini industries is now
needed. Given the continued failure of policies to address the needs
of the small, mini and micro sectors, a proper balance will require
greatly enhanced encouragement and incentives to such industries.
There are, of course, sectors for which the economies of scale favour large, mechanized production units. These probably include
steel making, oil refining, petrochemicals and automobile
manufacture. But, there are many sectors where economies of scale
are not relevant. Most industries producing basic goods for rural
populations are commercially viable even at quite small scales. And
because of the low capital requirements, they can have high returns
on investment – in some cases even double those for their larger
counterparts.
Indeed, if the full economic and environmental cost of the processes
and resources used in manufacturing and delivering products is taken
into account and no "perverse" subsidies are allowed for energy,
transportation, financial and other services, small scale production
can become quite competitive.
As an evidence of this, "small and medium enterprises" already form
the backbone of the national economy. They account for more than 60%
of the industrial production in India, and for more than 65% of
industrial exports. They account for more than 70% of the industrial
employment. When adjusted for the vast subsidies and infrastructure
that large scale industry can take advantage of, their real
contribution to the economy is even higher.
Sustainable enterprises are usually quite small. They have between
one and 100 employees, with an average around 20. They are generally
informal and flexible and quite labour intensive. However, being
small, dispersed and largely unregulated, mini enterprises can often
have environmental and social impacts that are fairly negative. To
overcome this, they need access to better technologies as well as
other supports.
Many technologies for such enterprises already exist. So does the
demand for their products. What prevents the poor from setting up
such enterprises is their lack of access to these technologies and
their inability to put together the financial capital required. What
prevents them, once set up, from becoming profitable is the absence
of entrepreneurial and management skills, infrastructure and
marketing channels. Much more public investment is needed to provide
these, but probably not nearly as much as is being made today for
the benefit of large, urban industries.
Several mechanisms are now evolving to help enterprises overcome the
barriers to obtaining technology, to using effective transport and
communication facilities and to introducing modern management
methods. But, credit continues to be the key missing link.
Currently, finance is fairly easily available to "small and medium
enterprises" that have capital requirements of Rs. 10 lakhs ($
25,000) or more. Also, increasingly available is finance to micro
industries that need capital of less than Rs.10, 000 ($ 250).
Mini Enterprises
However, it is precisely
the mini enterprises that fall in the range between these two
categories, with capital investments of Rs 10,000 to Rs. 10 lakhs,
which optimize the twin objectives of sustainable livelihoods and
returns on investment. They are small enough to be responsive to the
local economy yet large enough to employ technologies and skilled
workers and to maximize labour productivity. At the same time, they
are big enough to take advantage of public infrastructure, credit
facilities, technology support and marketing channels, provided
these are available. There are numerous technology-based mini
industries in this range that could be set up today and run
profitably.
Such enterprises can create, directly, several workplaces, each at a
capital investment of Rs.20, 000 to 50,000. In addition, they
indirectly lead to the creation of several more jobs (Upstream or
downstream), usually at an even lower capital cost. Such workplaces,
in the village or small town, yield incomes for workers whose
purchasing power is comparable to, if not better than, those created
at hundred times the cost in large urban industries. At the same
time, they permit very high returns on investment, sometimes with
payback periods of less than a year.
The paradox of our economy is that there is virtually no source of
funding today that can actually deliver adequate financial credit in
this intermediate range (which might properly be termed "mini
credit") where it has greatest potential impact, both on the
generation of employment and on the national economy. Nor are there
any support systems to provide technological, managerial or
marketing inputs to help them become profitable. It is here that new
kinds of civil society organizations – "social enterprises" – are
needed. These enterprises are themselves not-for-profit but serve
the purpose of creating widespread wealth through the creation and
sustenance of large numbers of mini-enterprises.
Creating livelihoods and jobs is not the job of government. Despite
its cancerous growth to the 20 million employees and 15,000 crore
yearly pension bills it has at present, the real role of governments
is to govern: to set policies and to facilitate the orderly
performance of the other sectors – whose job it is to create jobs
and deliver services. Establishing the conditions under which
livelihoods and jobs are easily and plentifully created is the job
of government. To create such conditions, governments should have
their hands full designing and implementing policies, fiscal
measures, institutional frameworks and all other means that
encourage other sectors to produce the goods and services people
need and to generate the incomes with which they can fulfill
these needs these needs.
Creating livelihoods and jobs should largely be the job of the
private sector. Unfortunately, large businesses have not
demonstrated the ability or willingness to do this job. In the
twelve years since the introduction of economic liberalization, the
number of jobs in the formal private sector has actually gone down.
Today, the formal sector employs less than ten million people – less
than two percent of the country’s workforce.
Jobs in India, as in all other economies, are actually created by
the small and medium (SME) sector, by the "informal" sector and –
most of all — by the mini and micro enterprises that dot the
countryside. Since rising productivity in agriculture means that the
bulk of the 15 million livelihoods and jobs we need to put in place
each year will have to be off-farm, it is these sectors that will
have to take responsibility for getting our country to work.
The largest potential for livelihood creation, particularly for
women and the marginalized, lies in the mini and micro enterprise.
Micro enterprises, with one to five workers, and a capital
investment of ten thousand rupees or less are suited to household
industries that largely produce items for use in the local
community. Mini enterprises, with five to fifty employees (and
capital investments of several lakhs) are capable of using
technology and marketing methods to reach beyond the needs of the
local community and generate surpluses that enable them to grow and
invest in further growth.
To be successful, micro and mini enterprises need a variety of
support systems. And herein lies a fundamental contradiction.
Costs in a localized
economy
After all, the very best in
creativity and management expertise comes at a price – a price today
determined by the interplay of economic forces in the so called
global economy. Mechanical engineers, software designers and MBAs
are, nowadays, commonly starting their careers with salaries
approaching $ 30,000 a year, even in an economy like India’s; and
twice that on overseas assignment. The cost of office space,
computers, equipment, travel and other operational expenses is
comparable to that in industrialized countries, and often higher.
And these are the kinds of costs faced by any meaningful initiative
to create sustainable livelihoods and implement programs to bring
them in large numbers to rural India.
It is not only that the cost of creating products needed in the
countryside is high. The cost of delivering them is even more
exorbitant because of inadequate infrastructure: few roads, little
power and no connectivity. The rural customer faces a market in
which already expensive products are made even more expensive
because of the lack of infrastructure – most of which has been made
available at public expense to her urban counterpart at virtually no
charge.
An Internet facility like TARAhaat, which wishes to cater to the
needs of the rural public (which does, after all constitute three
quarters of the country’s population), has to include the costs of
generating power and establishing connectivity in the business plan,
factors that are available at little or no cost in the city.
In the industrialized economy, the prices commanded by the outputs
of activities based on such costs can easily be paid by customers,
who also earn comparable incomes – that after all, is the basis of
the closed loop of household incomes and corporate expenditures that
is explained in Chapter one of every economics textbook. And most of
the infrastructure cost has already been paid for.
Purchasing power in a
village economy
But in a rural economy like that of India, the
customer earns less than two dollars a day.
Clearly, there exists a massive disjoint between the cost of the
goods and services needed by the poor and the prices they can pay
for.
A solution often suggested, not just by the private sector but also
by many in public agencies, is that the rural market is best left
alone until it has generated the purchasing power and been "given"
the requisite infrastructure to attract purely commercial ventures
to provide the products and services it needs. (Thankfully, the
development economists of old, with their give-away approaches to
redistribution are no longer credible, though the massive,boondoggle
and pork barrel "poverty alleviation" programs of government have
still to be dismantled). A variant of this is "let them move to the
city." But, of course, these are no solutions at all: they are
simply an admission of defeat. They are no better than consigning
the rural poor to oblivion of endless cycles of
poverty-hopelessness-high fertility-poverty – whether in the village
or in the city slum — out of which they can never emerge.
Matching prices to
purchasing power
One possible solution lies
in bringing the costs of delivering a product or service down to the
lowest possible level. The second lies in passing only its
incremental costs on to the consumer. The third lies, of course, in
raising the purchasing power of the customer.
The first solution is itself achieved by a combination of well-known
business strategies: creating standardized products, franchising
local production and delivery systems and building up high sales
volumes. Within the constraints of the village economy, building up
sales volume can only be achieved by discarding conventional
theories about focus on a single product line. It is the "country
store" or super market that supplies an adequately broad range of
goods to bring in enough customers who spend (possibly small)
amounts on a sufficiently large number of items, which can cover its
costs of operations and thus survive commercially. In this case, it
is the "economies of variety" that substitute for the economies of
scale that do not exist in a small and limited market. Such volumes
do take time to build up to and the business must have staying
power.
For local solutions to work, they need higher level support
services: brand equity, technology and know-how, training,
maintenance and marketing. These services cost money. So do all the
front end investments into research, infrastructure, startup and operationalizing a business. Many of these business supports are
available at little or no cost to urban industries. It is therefore
justifiable to provide them for rural industries too. Consequently,
the customer faces only the downstream recurring costs of production
and distribution – probably the only type of subsidy that can be
justified on any ground.
Both solutions need public resources for the capital investments so
that the incremental costs of each unit of product or service can be
brought down to a level that is affordable to the buying public.
This needs different time horizons, financing instruments and
profitability expectations from those of today. After all, even in
the US (with far higher purchasing power among its consumers), rural
infrastructure such as electrification was achieved with financing
at 1-3%, with repayment moratoria of several years and breakeven
expectations of 20 to 40 years.
And they need private sector inputs, too: operational financing,
management efficiency and the ability to deliver results. In the
longer run, realistic business analysis shows that even the
dispersed rural market can provide commercially viable opportunities
for many types of products and services.
This is why Development Alternatives and its affiliates such as TARA
and TARAhaat have found it necessary to mix the public and the
private, a pure anathema in conventional institutional design. The
breakthrough lies in clearly separating the objectives from the
strategies. In addition to commercial viability, the objectives for
such an enterprise are primarily social, environmental and
developmental. The strategies and methods used to achieve them, on
the other hand, are purely business. And that means we need sources
of capital that can accept longer time horizons for achieving
profitability and possibly lower profits than are sometimes
available in the market.
The
Development Alternatives was recently selected for the Karl Schwab
Foundation’s Outstanding Social Enterprise Award for 2004.
q
The Gift of Recycled
Paper |
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Recycle paper.
It saves life. And it helps to protect our fragile life support
systems.
Forests are among the richest expressions of life on our planet.
Trees are, of course, the most visible part of a forest. But the
other living things that depend on the habitat they create are
just as important: the animals, the birds and the insects — and
the flowers, the plants and the fungi. And none of these could
survive without the tiny lichens and spores and microbes that
ultimately drive the very engine of life.
Each of
them is valuable for the key role it plays in the ecology of the
forest – for its contribution to the health of the forest and to
the well-being of all its inhabitants. Each is necessary to
weave the rich tapestry of forest life which is the source of so
much of our foods, fuels, fibres and fertiliser — not to mention
medicines, spices and large numbers of livelihoods.
And, of course, each has a right to life of its own, whatever
its utility to the economy.
When we
cut down the trees, all these living beings are destroyed. And
so are the life supports on which we depend: the ground water recedes,
the soil erodes
and the
amount of deadly carbon dioxide increases in the atmosphere.
When we
pollute our rivers, we also destroy myriads of other living
things and undermine equally important life processes.
Recycling of
paper, by using wastes – used paper, cotton rags and unwanted
biomass – saves trees and minimises pollution. No cutting of
trees and no chemicals in our water courses mean that use of
recycled paper saves both our forests and our rivers. And,
naturally, it saves the life that teems in them.
TARA
paper is particularly special. It is not only made of recycled
and waste materials: it is crafted by the careful hands of
highly skilled villagers, most of whom were impoverished women.
It creates jobs and incomes while saving the environment.
Remember! One tonne of TARA paper saves 3 tonnes of wood and 100
cubic metres of water – and creates
Rs. 40,000 in wages, giving us:
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6 trees for life-giving oxygen, soil and water |
l |
3 years of cooking fuel for one village family |
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25 years’ drinking water for one person |
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1 square foot of land for a waste dump site and |
l |
1 month’s income for 20 village women |
Use TARA — The Eco-friendly
Paper
For details, please contact:
The Business Manager
Technology and Action for Rural Advancement (TARA)
B-32 Tara Crescent, Qutab Institutional Area, New Delhi - 110
016, INDIA
Tel: +91-11-685-1158, 696-7938
Fax: +91-11-686-6031; Email: tara@sdalt.ernet.in
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