CSR Policy in India- An
Enabler for Capacity Building
Skilling India: A National Priority
Although
India’s demographic dividend is usually lauded as one of its strengths, this has to be understood with caution. Unless skilled and provided with
employment opportunities, the huge demographic dividend that aims to
propel India onto the world stage might end up being a liability rather
than an asset.
To bridge the dichotomy between a
demographic surplus and the lack of employable youth, the central and
state governments have made skilling a national priority. Skills and
knowledge are the driving forces of economic growth and social
development for any country. The first attempt to promote skill
development in the country was made with the National Policy on Skill
Development in 2009. Consequently, over the last five years, India has
made some progress towards developing the assets to drive skill training
at scale.
The National Skill Development Corporation (NSDC)
was established in 2010 to promote public-private partnerships through
innovative funding models. Aiding the NSDC in its objective to make
India the skill capital of the world are its partners – the Sector Skill
Councils, Training Centres, Industrial Training Institutes (ITI), and
Polytechnics. Sector Skills Councils (SSCs) have facilitated the
much-needed participation and ownership of the industry to ensure need
based training programmes.
In 2013, the National Skills Development
Agency was set up to work with the state governments in synergising
skilling efforts with the centre’s policy. The agency came up with the
National Skills Qualification Framework, which seeks to align skilling
and education outcomes with competency levels.
In 2014, the central government made a
renewed effort at skill development calling it a strategic priority for
the country and a key enabler for the ‘Make in India’ anthem. The
government set up the country’s first Ministry of Skill Development and
Entrepreneurship to create an enabling ecosystem to impart employable
skills to its growing workforce over the next few decades and streamline
investments in the sector.
In 2015, the Government of India unveiled
the National Policy for Skill Development and Entrepreneurship. The
policy seeks to create a demand for skilling across the country, correct
and align skilling with required competencies, certify and assess in
alignment with global and national standards and catalyse an ecosystem
wherein productive and innovative entrepreneurship germinates, sustains
and grows.
The main goal behind all these efforts is to
create opportunities, space and scope for the development of the talents
of the Indian youth and to develop more of those sectors which have
already been put under skill development for the last so many years and
also to identify new sectors for skill development. The new ‘Skill
India’ programme aims at providing training and skill development to 500
million youth of our country by 2020, covering each and every village.
Various schemes are also proposed to achieve this objective.
Role of Corporates

Despite initiatives like Skill India and
Make in India by the government, there still exists a huge mismatch of
supply and demand, with students claiming lack of opportunities and
organisations claiming lack of skilled talent. As a leading stakeholder
in the skills ecosystem, Indian corporates play a significant role in
the context of skill development by:
providing an enabling environment for
hands-on skill training to the workforce.
defining the demand and setting the hiring
benchmarks and policies.
providing relevant technical expertise to
build capacities and support scale-up of the skill development ecosystem
in the country
Private sector has the necessary resources
and expertise in various domains that can translate into various
skilling initiatives. However, the private sector needs to have a deeper
penetration with formal colleges and government initiatives in order to
create a better impact with a long term solution. Pradhan Mantri
Kaushalya Vikas Yojana and Deen Dayal Upadhyay Grameen Kaushalya Yojana
have been crucial initiatives to encourage the youth to acquire skills.
While the initiatives are progressive, they need to have a deeper
alignment with the recruiting industry by design. The courses must not
only be ending in certificates but should translate into employment and
hence public private partnership have an important role to play.
With the Corporate Social Responsibility
mandate on profit-making companies, it makes imminent sense for
companies to engage in efforts that effectively skill the youth as they
help build the overall capacity of the industry, which is currently
facing a demand-supply crisis. The private sector by deploying its CSR
capital on skill development projects, also stands to benefit enormously
from the availability of a skilled and disciplined workforce. Such a
workforce can easily translate into better levels of customer service,
reduced absenteeism and employee turnover, increased productivity and
efficiency, along with reduced recruitment costs.
Corporate Social Responsibility and Skill Development
In a landmark move, the 2013 Companies Act
mandated all companies with a minimum net worth of INR 500 crores, a
turnover of INR 1,000 crores, and a net profit of at least INR 5 crores,
to spend at least 2% of their profits on CSR. This has shifted the
conversation from philanthropy to a deeper and value-based engagement
with society. Progressive companies are looking for ways to leverage
their core strengths, such as technical expertise, process rigour and
widespread presence across the country to create sustainable social
impact. It is such collaborative thinking and action that is required on
the part of the government and the private sector which will not only
propel growth but ensure that the growth achieved is sustainable,
inclusive and equitable.
There has hence been a strong focus in skill
development since it offers companies a chance to create sustainable
impact while leveraging their core technical expertise. Investing in
skill development to enable access to skilled resources to the industry
also provides long-term business value to the corporations and the
entire industry ecosystem. Companies are increasingly creating
structured skill development initiatives in their specific sectors while
leveraging the ecosystem support that is enabled by NSDC.
Some key opportunities for CSR in skill
development are:
• Capacity building of Institutional
Training Institutes (ITI’s)
• Enabling on the job training
• Vocationalisation of education
• Promoting entrepreneurship
• Upskilling the existing workforce
• Skilling and employment of people with
disabilities
• Combating the skilling and hiring gap
An example of such practices includes Tata
Motors’ partnership with 135 government-run Industrial Training
Institutes across the country - 31 under the public-private partnership
model involved in training nearly 10,000 youth every year in areas of
vehicle repair and maintenance. In such cases, better management,
involvement of domain experts and technological transfer enables
projects to be scalable without which it isn’t possible to have the wide
impact that is needed. Similar projects include those in the IT-BPM
sector in providing language and computer literacy skills, large scale
skill development projects involving collaboration between the Ministry
of Labour, NSDC and private and public mining corporations and some
well-run Employment Exchange Programmes in Gujarat providing training
not only in basic soft skills and computer literacy but also
collaborating closely with industry to provide high end facilities for
trainees. ■
Arpita Goyal
agoyal1@devalt.org
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