The agenda for this year’s conference— the fourth
such review— was an introduction to the conference, a brief opening
speech by the president of DA, presentations by units on 1997
highlights, group strategy review and planning, presentations by
units on the strategic plan for 1998-2001, the organisational
business plan, a discussion on key areas that emerged during the
conference, evaluation by participants of the DA group and
concluding observations by the DA president.
"The purpose of DA is to create livelihoods for
the poor. This can happen only if we have a sense of urgency," said
Dr Ashok Khosla, president of DA. After 15 years of existence, he
said, it was time for DA to take a cue from Silicon Valley, USA,
which comes up with a product innovation every six months. "Can we
say we have been able to do something different in terms of creating
new technologies and livelihoods?...The question we need to ask
ourselves is whether we can speed up the delivery of products and
services."
The three days of the conference gave all the
groups and units—the Technology Systems Branch (TSB), Environment
Systems Branch, Information Unit, Communications Unit, Computer
Systems Unit, DA/ TARA, Jhansi, TARAGram, DA Bangalore,, TARA Nirman
Kendra, DESI Power, TARA-BKF Rural Technologies, administration,
finance, TARA, the small grants programme and the corporate planning
team— to brainstorm with each other on objectives, strengths,
weaknesses, obstacles, achievements, and future business plans.
A particularly interesting discussion was held on
the new DA missions that would be initiated in 1998— a water
mission, resettlement and rehabilitation, training, impact
monitoring, and livelihood creation in Madhya Pradesh and TARAGram.
Enthusiastic volunteers put forward their names for the new projects
and a mission leader was chosen for each of them.
Equally enthusiastic was the evaluation of the
vital indices of the organisation. Based on individual written
responses to nine vital indicators— DA’s achievements vis a vis last
year’s projections, impact created, synergies created, multipliers,
level of ownership of employees, sensitivity, client responsiveness
of individual units, business sense and client satisfaction—the
general conclusion was that the organisation was in fine fettle,
while it could streamline a few areas.
An impartial assessment of the organisation was
given by Dr N K Jain, former director of the Council for Scientific
and Industrial Research (CSIR) and an authority on tea in India. He
is currently associated with the National Institute for Science,
Technology and Development Studies (NISTADS). Describing the
conference as one of the most interesting in-house discussions that
he had attended in the 44 years of his professional life, Dr Jain
said that he had observed a high level of commitment to the
organisation among the personnel. However, he felt that DA could
further hone its marketing skills by tapping all available
opportunities. Among the examples he cited was that of DA’s handmade
paper which could be marketed in chain stores in the US.
Clearly the path to DA’s raison d’etre—providing
sustainable livelihoods (see the best definition given by a DA
employee at the conference, in the box below)—is a rocky one but the
heartening optimism, evident at the three-day conference, makes the
task ahead somewhat easier.