TARAdeep : A range of exquisite handmade paper
lamps
Shilpa Goyal
Recycled handmade paper technology is
“appropriate” as it fulfills several objectives – it has potential
as a profitable enterprise in semi-urban areas, can be adapted to
easily by women workers, recycles waste materials and is less
energy-intensive and resource depleting compared to its mill-made
counterpart. The two centres operating for years by Development
Alternatives (DA) — at TARAgram, Orchha and TARA Nirman Kendra,
Ghitorni — are a testimony to these broadly outlined facts. The
finished paper compares with the finest in the industry in terms of
quality and sophisticated production methods. Value-added paper
products are an obvious choice to further commercialize the paper,
and DA markets a range of (mainly) stationery products also, under
the brand name TARA.
At
the outset of this project, TARA wanted to upgrade their existing
product range and introduce something exclusive and “exotic” in the
market. There were two important considerations - (1) the products
be fabricated by the local women working at their paper plant at
Orchha and (2) apply motifs and designs used by the traditional
textile block-printers of Madhya Pradesh to the products, to give
them a distinct appeal. Thus, the design brief was essentially an
open one. Being a student of furniture design (National Institute
of Design, Ahmedabad), I thought it befitting that a range of paper
lamps was a potential idea that combined utility, value-addition,
exclusivity and the natural beauty and property of paper to diffuse
light.
Since TARA is
in the business of promoting handmade paper, it was befitting to
introduce a range that uses only paper for the whole structure. Use
of an additional wire frame was inevitable for a metal holder
attachment to hold the bulb in. Thus, the USP (unique selling
proposition) is that they are all paper products.
Besides an
understanding of the natural properties of paper, my information
collection simultaneously revolved around that of lamps. The market
survey was done on lamps in general, and paper lamps in particular.
Though there are a lot of paper lamps available at select furniture
and accessory stores in the Capital, there is a definite lack in
terms of variety in the designs. The same models are often repeated.
Not many people are even aware of these products, though they
display a lot of interest in the subject. Urban upper middle-class
city-folks are becoming more conscious of their lifestyle than ever,
and their buying-power is on the rise. Interior accessory products
like lamps have a high commercial value as they add immensely to the
decor, and are not very expensive. According to the design brief
given by TARA, these products would also have the additional
positive appeal of being made from recycled handmade paper and would
be handcrafted, thus promoting environment and livelihood causes.
Thus, there is a lot of scope for sales if these products are
marketed well, and at the moment there does exist an untapped
market.
Along with the
use of block-printed paper by a master craftsman at Indore, some
additional special paper was developed by sandwiching flower petals
and other foliage, along with thread strings, in between two sheets
of paper in the manufacturing stage. This turned out to be highly
appealing, as the paper seems ordinary at first glance, but
pleasantly surprises the viewer when light passes through. Beautiful
shapes and shades of colour are seen. Since the petals are
sandwiched, the original colour is maintained for a particular
period and there are fewer chances of them getting damaged with time
or due to cleaning. This “laminating” of the paper also makes it
stronger.
Since the
paper being used to diffuse the light was so special and decorative,
it was treated like a beautiful artwork that was literally “framed”
and illuminated from the back. All the final models have this
feature in common. The design approach was to combine industrial and
craft processes for quantitative and qualitative production. Thus,
while the outer frames could be made of thicker paper and die-cut by
machine, the inner paper could be hand-pasted and the final
prototype fabricated by hand. Vertical and horizontal folds in the
paper provide structural strength and prevent buckling. Different
geometric shapes can be designed following the general pattern of
making. Packaging and transportation being an important
consideration, these products are designed to be folded completely.
Some of them can be packed compactly into long and narrow carry bags
of handmade paper. This forms an attractive gift package that is
convenient to carry too.
Towards the
culmination of the project, a short workshop was held at TARAgram
(DA’s paper unit at Orchha) to introduce the women workers there to
the making of these products. Their response was highly commendable
in terms of their enthusiasm to learn and their sensitivity towards
the material.
Rather than
ending with this project, the process has just begun in terms of the
natural transience of these lamps from an outcome of a design
process to a line of successful products meeting the needs of all -
manufacturer, business trader and the final user.
Along
with these obvious choices for immediate success, are the underlying
issues of environment-friendly production and providing livelihoods
to people. In a labour-intensive country like ours, a combination of
these two is a must for sustainable development. Though beginning in
a very small way right now, a venture like this has good potential
for fulfilling some of these ideals. The use of recycled handmade
paper should be promoted especially for products that can make use
of its special properties, thus doing justice to the material as
well as being beneficial to the society at large.
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